Services · Advertising
Meta Ads and Google Ads aimed at customers.
I plan and build campaigns on Meta, Google, TikTok, LinkedIn and Pinterest. They’re aimed at inquiries and sales, not just clicks. A fit for small businesses, online stores and service businesses with a clear offer that want to win more customers.
My own brand: over CHF 900k in self-managed ad spend and over 1,000 creatives produced and tested.
Services
What your advertising needs.
01
Meta Ads
Campaigns on Facebook and Instagram: structure, audiences, tracking with Meta Pixel and clear reporting.
META
01
META
Meta Ads
Campaigns on Facebook and Instagram: structure, audiences, tracking with Meta Pixel and clear reporting.
02
Google Ads
Search campaigns and Performance Max for inquiries and sales: keywords, ad copy, conversion tracking with GA4 and Google Tag Manager, optimization after launch.
02
Google Ads
Search campaigns and Performance Max for inquiries and sales: keywords, ad copy, conversion tracking with GA4 and Google Tag Manager, optimization after launch.
03
TikTok, LinkedIn and Pinterest
Wherever your customers are, with the right formats. We’ll figure out which platform suits you in the Style Check.
MORE CHANNELS
03
MORE CHANNELS
TikTok, LinkedIn and Pinterest
Wherever your customers are, with the right formats. We’ll figure out which platform suits you in the Style Check.
04
Tracking
GA4, Google Tag Manager and Meta Pixel. You see which ad brings in inquiries or orders.
MEASUREMENT
04
MEASUREMENT
Tracking
GA4, Google Tag Manager and Meta Pixel. You see which ad brings in inquiries or orders.
05
Reporting
A few metrics you understand that tell you what to do next.
REPORTING
05
REPORTING
Reporting
A few metrics you understand that tell you what to do next.
Pricing
Advertising comes as part of a project.
An ad only works as well as the creative and the page behind it. That’s why I set up advertising in the Growth Project together with creatives and a landing page.
All in one
01
Growth Project
Ads, creatives and landing page in one project.
from CHF 4,500
One-time. Takes 4 to 5 weeks.
Ads setup for Meta or Google
Creative Package included
Landing Page Sprint included
Tracking across all parts
Handover with video and checklist
All in one
01
Growth Project
Ads, creatives and landing page in one project.
from CHF 4,500
One-time. Takes 4 to 5 weeks.
Ads setup for Meta or Google
Creative Package included
Landing Page Sprint included
Tracking across all parts
Handover with video and checklist
Starting point
02
Style Check
I check where the fit breaks down between ad, creative, offer and page.
from CHF 490
One-time. Delivered in 5 business days. Credited toward a follow-up project.
Review of ads and creatives
Review of landing page or store
AI check in ChatGPT, Perplexity, Gemini and Copilot
Video walkthrough of all findings
Top 5 actions with a traffic-light fit rating
Starting point
02
Style Check
I check where the fit breaks down between ad, creative, offer and page.
from CHF 490
One-time. Delivered in 5 business days. Credited toward a follow-up project.
Review of ads and creatives
Review of landing page or store
AI check in ChatGPT, Perplexity, Gemini and Copilot
Video walkthrough of all findings
Top 5 actions with a traffic-light fit rating
You pay the ad budget directly to the platform. It is not included in my prices.
Process
How your advertising gets going.
01
Intro call
20 minutes online, free. We clarify your goal and your budget, and whether advertising is the right lever right now.
FREE
01
FREE
Intro call
20 minutes online, free. We clarify your goal and your budget, and whether advertising is the right lever right now.
02
Style Check or quote
If you’re already running ads, I use the Style Check to find where customers drop off. Otherwise, you get a quote right away.
ANALYSIS
02
ANALYSIS
Style Check or quote
If you’re already running ads, I use the Style Check to find where customers drop off. Otherwise, you get a quote right away.
03
Setup
I build the campaign structure, audiences and tracking, and align the creatives and landing page with them.
4 TO 5 WEEKS
03
4 TO 5 WEEKS
Setup
I build the campaign structure, audiences and tracking, and align the creatives and landing page with them.
04
Launch and handover
The campaigns go live. You get a handover with video and checklist.
VIDEO
04
VIDEO
Launch and handover
The campaigns go live. You get a handover with video and checklist.
Limits
Good to know.
01
I offer ongoing ads management only after a project, for a maximum of 2 clients.
02
I don’t do social media management with daily posts.
03
I don’t give a guarantee of success. I commit to the agreed scope and clean execution.
Pairs well with
FAQ
What you might want to know.
Q.01
My ads get clicks but no customers. What’s wrong?
Often it’s not the ad alone but how the creative, offer and page work together. Common reasons: the creative speaks to the wrong people, the page doesn’t deliver what the ad promises, or tracking is missing. In the Style Check, I go through the path from ad to inquiry and show you where customers drop off.
Q.01
My ads get clicks but no customers. What’s wrong?
Often it’s not the ad alone but how the creative, offer and page work together. Common reasons: the creative speaks to the wrong people, the page doesn’t deliver what the ad promises, or tracking is missing. In the Style Check, I go through the path from ad to inquiry and show you where customers drop off.
Q.02
Who in Zurich handles Meta ads, creatives and landing pages all in one place?
Me, Giani Neugel, with THE DIGITAL STYLIST, based in the Zurich area. I plan Meta and Google ads, produce the creatives and build the landing page to match. All of this comes in the Growth Project from CHF 4,500.
Q.02
Who in Zurich handles Meta ads, creatives and landing pages all in one place?
Me, Giani Neugel, with THE DIGITAL STYLIST, based in the Zurich area. I plan Meta and Google ads, produce the creatives and build the landing page to match. All of this comes in the Growth Project from CHF 4,500.
Q.03
Which ad platforms do you work with?
Meta (Facebook and Instagram), Google, TikTok, LinkedIn and Pinterest. We’ll figure out which platform suits you in the Style Check.
Q.03
Which ad platforms do you work with?
Meta (Facebook and Instagram), Google, TikTok, LinkedIn and Pinterest. We’ll figure out which platform suits you in the Style Check.
Q.04
Do you also set up tracking?
Yes. I set up GA4, Google Tag Manager and Meta Pixel so you can see which ads bring in inquiries or orders. Without clean tracking, ad platforms lack the signals they optimize for.
Q.04
Do you also set up tracking?
Yes. I set up GA4, Google Tag Manager and Meta Pixel so you can see which ads bring in inquiries or orders. Without clean tracking, ad platforms lack the signals they optimize for.
Q.05
Is the ad budget included in the price?
No. You pay the ad budget directly to Meta, Google or the other platforms. That way, you keep full control over your spending.
Q.05
Is the ad budget included in the price?
No. You pay the ad budget directly to Meta, Google or the other platforms. That way, you keep full control over your spending.
Q.06
Do you also manage my campaigns on an ongoing basis?
Yes, but only after a completed project and for a maximum of 2 clients. It’s a monthly engagement with reporting, optimization and a video walkthrough. Pricing is available on request.
Q.06
Do you also manage my campaigns on an ongoing basis?
Yes, but only after a completed project and for a maximum of 2 clients. It’s a monthly engagement with reporting, optimization and a video walkthrough. Pricing is available on request.
NEXT STEP
Find out where your advertising loses customers.
In the Style Check, I review your ads, creatives, page and AI visibility. Or book a free intro call first.
STYLE CHECK · EXAMPLE
NOT A CLIENT RESULT
2
bottlenecks
ADS
GOOD
CREATIVES
NEEDS WORK
OFFER
GOOD
LANDING PAGE
BOTTLENECK
AI VISIBILITY
BOTTLENECK
NEXT STEP
Find out where your advertising loses customers.
In the Style Check, I review your ads, creatives, page and AI visibility. Or book a free intro call first.