From 2017 to 2025, I built my own Swiss e-commerce brand, from the product and the store to the advertising, without outside funding. I was responsible for the ad budget myself, and I produced and tested over 1,000 creatives myself. That taught me to take every franc of ad budget seriously, because it was my own money.

When advertising doesn’t sell enough, it’s rarely just the ads. Sometimes the creative doesn’t fit the offer; sometimes the landing page doesn’t deliver what the ad promises. That’s why I always look at the whole path: from the ad to the creative and offer to the landing page or store.

I learned my craft broadly. I completed my apprenticeship as a Mediamatiker EFZ (a Swiss federal diploma in media and IT) at a renowned Swiss industrial company that has been around for over 100 years and is now part of an international group. I’ve been producing videos since 2017 and built a YouTube channel with 10,000 subscribers. I was an e-commerce manager at an internationally active Swiss premium dental company. Today, I work in performance and B2B marketing at the education company of one of Switzerland’s largest retail groups. So I know both sides: the founder’s and that of large companies.

For you, that means one point of contact who brings numbers, design and technology together. I tell you honestly where things are stuck and do the most important work myself.

When I’m not working on campaigns, you’ll usually find me strength training.